The project needed me to re-brand a pre-existing non-profit foundation. I chose the Heart & Stroke Foundation. Starting out with the Logo, I took the name literally, so I combined a Heart, “&” symbol and a stroke to create the vector image. Along with the Logo re-design, there had to be an advertising campaign to go along with it. I chose to focus on stroke awareness and prevention, pairing it with the slogan “Stroke strike fast, so should you”.