The task at hand was to put clothes on a hamster, However there had to be a reasonable reason behind it. I chose to create an AD campaign for PETSMART to highlight their little furry friends, The Hamsters. By creating a social Hashtag it gets the community involved in bringing awareness to these hidden gems in the pet industry. They may be small but they sure are a whole lot of fun. This project pushed my photoshop abilities so that I was able to properly create a cohesive design when taking elements from different parts of the web.